Kalon an adaptation
of Element

idealphabet could draw a custom typeface for the New York based platform WE SEE BEAUTY. The typeface is an adaptation of Element and it is called "Kalon" which means the "ideal of physical and moral beauty" as conceived by the philosophers of classical Greece.

Here are some pictures of the PR event
for the launch of the platform in New York.

exhibition design/image copyright,
Haptic Thought 2012